SEO / AEO Website Audit
SEO & AEO Website Audit: Find What Blocks Rankings and AI Citations
The SEO & AEO Audit reads the pages your link scan found and checks them for 38 issue types. They cover technical setup, on-page content, structured data, performance, images and an AI SEO audit section, also called AEO. You get a 0-100 score and a fix list ordered by impact.
Last updated: August 23, 2026
01 · Free check
How healthy is one page?
Audit any URL free, no signup. Instant score plus the top five issues.
02 · Definition
What is an SEO audit?
An SEO audit is a systematic check of everything that affects how a website ranks in search: technical setup, on-page content, structured data and site structure. The output is a prioritized list of problems, ordered by how much fixing each one is likely to matter.
03 · Capabilities
What is an AEO audit?
An AEO audit checks whether a website is structured for AI assistants to cite it. This one checks question-shaped headings, FAQ schema, AI crawler access in robots.txt and llms.txt, in one ordered fix list. AEO stands for answer engine optimization.
The AI Visibility Monitor then measures whether those AEO fixes earn actual AI mentions.
What do the technical checks cover?
The technical SEO checks cover noindex tags, robots.txt, XML sitemaps, the HTTP to HTTPS redirect and canonical tags, the tag that points to the preferred URL of a page. They also flag a missing viewport tag, language attribute and security headers. For status codes and broken pages, the Broken Link Checker tests every link on up to 250 pages free.
What do the on-page checks cover?
Titles, meta descriptions, H1 headings, Open Graph tags and images. Titles over 65 or under 15 characters, descriptions over 165 characters, missing or repeated H1s and images without alt text all get flagged. Duplicate titles and descriptions across pages get flagged too.
Is your structured data valid?
Structured data is machine-readable facts about a page, written in a code format called JSON-LD. The audit flags blocks that do not parse, Article markup without an image and Product markup without ratings. It also flags deprecated HowTo markup and sites with no structured data at all.
What do you fix first?
The fix queue groups issues by category, and the group that wins back the most points comes first. Inside a group, critical issues lead. Each item names the pages affected, the exact problem and what to change, so the list works as a work order.
How is the health score calculated?
One score from 0 to 100, built from seven weighted categories. Critical issues cost more points than notices. The audit history shows your last six scores, so progress is a number, not a feeling.
04 · Setup
How does the AI SEO audit work?
Run a link scan
The audit reads the pages your latest link scan found, up to your plan limit.
38 checks run
Technical, on-page, schema and AEO checks. Small sites finish in a minute or two.
Work the fix list
Fix items top-down, re-audit, and watch the score climb.
05 · Plans
What do the plans include?
| Free | Pro Personal | Pro Business | Pro Agency | |
|---|---|---|---|---|
| Audits per month | 1 | 5 | 10 | 25 |
| Pages per audit | 25 | 1,000 | 2,500 | 5,000 |
| AEO checks | ✓ | ✓ | ✓ | ✓ |
| PDF and share link | ✓ | ✓ | ✓ | ✓ |
| White-label PDF and share page | ✕ | ✕ | ✓ | ✓ |
06 · Use cases
Who is it for?
Site owners
One score, one ordered list. Fix the top five items and re-run. No SEO background required.
E-commerce stores
Catalogs breed duplicate titles, thin pages and missing descriptions. Audit up to 5,000 pages after each release and compare the score.
Agencies
Sell the AEO section as a new line item. On Pro Business and Pro Agency, the share page carries your brand and the PDF drops our footer.
Where does it run?
What is an SEO audit?
An SEO audit is a systematic check of the factors that affect how a site ranks: technical setup, on-page content, structured data and internal structure. This one checks for 38 issue types and returns a prioritized fix list with a 0-100 score.
What is an AEO audit?
An AEO audit checks whether a site is structured for AI assistants to cite it. It checks for question-shaped headings, FAQ schema, AI crawler access in robots.txt and an llms.txt file, all in one ordered fix list. AEO stands for answer engine optimization.
What does the audit check?
38 issue types in seven categories. They are technical SEO (noindex, robots.txt, sitemap, HTTPS redirect, canonicals), content quality, on-page (titles, descriptions, H1s), structured data, performance, AI search readiness and images.
How is AEO different from SEO?
SEO optimizes for ranking in a list of search results. AEO optimizes for being quoted in an AI-written answer. The overlap is large, but AEO adds requirements SEO ignores: quotable answer blocks, question headings, and access for AI crawlers like GPTBot.
How long does an audit take?
Small sites finish in a minute or two, and big sites take longer. The results appear once the whole audit is done. The instant check above audits one page in seconds.
How often should I audit my site?
Monthly for most sites, weekly for sites that ship changes often. Every deploy can introduce noindex tags, broken schema or missing titles. Audits run when you click the button, and the audit history shows your last six scores.
Do you check whether AI crawlers can read my site?
Yes. The audit reads your robots.txt for GPTBot, ClaudeBot, Google-Extended, PerplexityBot and OAI-SearchBot. It flags a bot that robots.txt blocks from the whole site. A site that blocks these crawlers cannot be cited by the AI assistants they feed.
Can I run an SEO audit for free?
Yes. The instant check above audits one page with no signup. The Free plan adds 1 full audit a month of up to 25 pages, read from your latest link scan. It is a real free SEO audit, not a trial: score, fix list and AEO checks included.
What is an AI SEO audit?
An AI SEO audit checks the factors that decide whether AI assistants can read and cite your site. Here that means four checks: question-shaped headings, FAQ schema, AI crawler access in robots.txt and an llms.txt file. The results sit in the same fix list as the classic SEO checks.
What is llms.txt?
llms.txt is a plain text file at your site root that tells AI models where your key content lives. It is a proposed standard, similar to robots.txt but for AI answers. The audit checks whether the file exists at your site root.
What is GPTBot?
GPTBot is the web crawler OpenAI uses to gather content. If your robots.txt blocks GPTBot, ChatGPT cannot read your pages and will not cite them. The audit reads your robots.txt for GPTBot, ClaudeBot, PerplexityBot, Google-Extended and OAI-SearchBot, and names the ones it blocks.
How much does an SEO audit cost?
The Free plan gets 1 audit a month of up to 25 pages. Paid plans cover bigger sites and more audits from $4.08 a month billed yearly. Manual audits from an agency usually cost hundreds to thousands of dollars. An automated SEO checker covers the standard checks for a fraction of that.
Audit your site now
One page free, no signup. The Free plan adds a 25-page audit every month.